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Tools and Resources for delivering the Erasmus+Training Course "Lets Go Viral!" Date & Place: 6-12th November 2014, Marsaxlokk, Malta Trainers: Desiree D'Amato (Malta) Olga Kiriakidou (Greece) Photo: Martin Lajda

TRANSCRIPT

  • TToooollss,, MMeetthhooddss aanndd

    RReessoouurrcceess

    uusseedd oonn ""LLeettss GGoo VViirraall!!""

    TTrraaiinniinngg CCoouurrssee

    bbyy DDeessiirreeee DD''AAmmaattoo aanndd

    OOllggaa KKiirriiaakkiiddoouu

    Marsaxlokk Malta, 6-12th November 2014

  • Resource compiled for: LLeettss GGoo VViirraall TT..CC.. -- Marsaxlokk Malta, 6-12th November 2014 by Olga Kiriakidou http://www.salto-youth.net/tools/toy/olga-kiriakidou.2451/

    Source: 8 Tips for Protecting Your Digital Identity by Tang Choy on October 2nd, 2013

    Personal online identity

    Have you ever consider what kind of online footprint are you leaving behind when you are creating an online profile? Since social media platforms have become such powerful broadcasting tools, its important for youth workers to realize that what they post online can influence the perception that others might have of them. Your digital identity is a blend of both your personal and professional lives. Here are some tips to protect it: 1. Develop your personal online identity Picture this: someone you know or dont know decides to check out one of your social media accounts. What kind of online impression do you want to make? Pinpoint what you want to be known for, and build your digital identity around knowledge and/or interests that set you apart. Interact with others and share relevant information, articles, videos and pictures to develop your own online identity. 2. Clean your cyber self Do a digital cleanse by removing old posts, videos, pictures and contacts that might leave a negative impression. Remember: quality trumps quantity. Delete online accounts that you no longer use or maintain. 3. Be consistent Constant posting or sharing content on different topics will send mixed messages and confuse your audience. Be consistent with the message that you send across your online profiles. Maintain a positive and professional tone and avoid using social media platforms as an outlet for a bad day. 4. Think twice before you post Every time you post, you are contributing to your online identity. Certain posts can be a major turn-off to employers, such as those featuring poor spelling and grammar, swearing, drinking alcohol, illegal drug use or sexual references. Use this analogy: would you be comfortable with your post appearing on the front page of a newspaper? 5. Keep your profiles up-to-date Manage your online presence by staying active. Make a habit of updating your profiles with your most current information. Add new experiences, skills, achievements and credentials. Join and follow groups to share and receive the latest information related to your industry. Stay up-to-date so that you remain a go-to resource for your target audience. 6. Avoid multiple accounts Digital identities are becoming a blend of our professional and personal lives. Having one account per social media platform can give a prospective employer a better understanding of your personality and strengths. It can also prevent confusing search results that show multiple accounts from one platform. 7. Change your privacy settings Unsure about sharing your information and updates online? Most social media accounts will allow you to privatize your profile and/or posts. However, despite this security, keep your personal brand in mind. Once you post on the Internet, you create a digital footprint. You never know who in your network will decide to circulate your post. 8. Google yourself Regularly Google yourself to see what kind of results you get. Search your first and last name, current and old usernames, email addresses, previous places of employment and cities that you have lived in. Screen several pages of search results and images for negative content, and delete/remove any evidence that can leave a bad impression.

  • 1

    HOW TALL IS ALFRED?

    You are a group of youth workers in organisation called "Tallmedia" and you are taking care of the costumes of famous people, who will promote your organization in a video that you will uploadd. At the moment you have called the company that will produce the costumes for 12 important persons. You have received information by fax about the sizes of each person. But the fax machine was not working properly and after lots of struggle you did not manage to get all information. Unfortunately, you could not get information about a very important person, called Alfred, who will have to present the best costume as he will be carrying the flag of your region. To make a costume for him and to win a tender you need to know his height and you found out, that it is possible to do if knowing how tall are other people. So, your task is to know how tall is Alfred! In 40 minutes you have to accomplish mission (im)possible - to do at least 15 tasks, listed below. This list of tasks is for all the group. By accomplishing each task you receive points. For each 10 points you receive certain part information about the height of each person. Alfred George Bernard Henry Charley Ian David Peter Edward Kevin Howard Igor Finally, if you are a good team and sufficient enough, you will find out, how tall Alfred is.

  • 2

    Task Points

    1. Drink 10 litters of water. 7 points

    2. Make a rope of 20 meters, made of your clothing. 8 points

    3. 2 persons have to take a romantic picture in 2 meters (or

    higher) holding flowers in their hands.

    10 points

    4. Learn (you have to say it all together later) how to say "hello"

    in all languages of the countries represented in this Training

    Course

    7 points

    5. Eat the jar of jam. 5 points

    6. Calculate the average height the people in this group. 4 points

    7. Make a funny, creative group picture 8 points

    8. 4 people dances the swan dance in ballet style 6 points

    9. To build a 2,5 meter high tower, which should be standing by

    itself.

    10 points

    10. Write the marker empty, by writing sentences 8 points

    11. Criss-cross or gender bender dressing of 3 participants 7 points

    12. Find 3 participants, that look like any 3 celebrities. 4 points

    13. Interview all the people in the group about their dream holiday

    destination. Calculate what is the average distance to all

    participants holidays.

    10 points

    14. As a group dance the moonwalk dance by Michael Jackson 9 points

    15. Draw Marsaxlokk Youth Centre building. 9 points

    16. As a group, hum the 9th symphony of Beethoven 8 points

    17. Calculate how many kilo watt hour (kwh) 4400 kilo calories is 5 points

    18. Make an origami swan (instructions provided) 13 points(for the first one), every next swan = 3points

    19. 10 people need to place a magic stick on the floor 8 points

    20. Write down clearly and sign the participants list - everyone

    checks if everyone's data is correct

    9 points

    Good luck!

  • 3

    Henry is 5 cm taller than Ian.

    David is 25 cm shorter than Edward.

    Kevin is 7 cm taller than Igor.

    George and Henry are the same height.

    Edward is 12 cm taller than Howard.

    George is 1 cm taller than Howard.

    Igor is 170 cm.

    Bernard is 23 cm taller than Charley.

    David is 5 cm taller than Charley.

    Peter is 11 cm shorter than Ian.

    Bernard is 10 cm taller than Alfred.

    Peter is 10 cm shorter than Kevin.

  • Resource compiled for: Training Course Lets Go Viral, 6-12th November 2014, Malta Source: Tools and techniques of career, work and personal development: http://www.radcliffehealth.com/sites/radcliffehealth.com/files/books/samplechapter/5499/Ft_04-1d83ca40rdz.pdf

    SWOT ANALYSIS Aims: to reflect on your personal and/or professional goals in social media communication and self

    marketing though them. to become aware of your strong and weaker sides to identify areas for your personal development in social media by identifying opportunities and

    threats to share and compare with others the different parts for personal development SWOT analysis refers to identifying ones:

    S strengths W weaknesses What do you do well?

    What qualifications and experience do you have?

    What skills and knowledge have you developed?

    Which of your achievements are you most proud of?

    What have other people identified as your strengths?

    What organisational characteristics or attributes do you have?

    What advantages do these give you?

    What resources can you draw on?

    What do you do less well or badly? What have other people fed back to you as your weakness? What strengths do you lack? What tasks do you usually avoid because you don't feel confident doing them? What resources do you lack? What are your negative habits (for example, are you often late, are you disorganized, do you have a short temper, or are you poor at handling stress)?

    O opportunities T- threats What new technology can help you? something new? Or can you get help from others or from people via the Internet? Are there opportunities for training and development? Do you have a network of strategic contacts to help you, or offer good advice?

    What particular obstacles do you face?

    Are requirements/needs for your current skills changing?

    Is there threat from competition of any kind?

    In order to reflect on which is your organization digital identity and what you need to develop, fill in the SWOT analysis table. When doing so, at each stage ask yourself crucial questions. First, consider your own competences (=skill, knowledge, attitude). Now, think of the environment you live in, your target group, your organization identity and wider environment you have the chance to interact. TIME: 25-30 minutes for reflection upon the questions and writing down the answers

  • Resource compiled for: Training Course "Let's Go Viral!, 6-12th November 2014, Malta By Olga Kiriakidou - http://www.salto-youth.net/tools/toy/olga-kiriakidou.2451/ Source: http://www.mindmapping.com/

    Mind Map Aims

    to reflect on your personal and/or professional goals in life

    to "map out" your ideas

    to solve a problem that bothers you and/or to design your personal development plan by setting one goal at a time since helps you break large projects or topics down into manageable chunks, so that you can plan effectively without getting overwhelmed and without forgetting something important.

    to share and compare with others the different treasure mind maps

    Task: Below you will find a an example of how to mind map and an example of a mind map with Time management as subject. Those picture can guide to draw your own map. To help you more you can read the five essential characteristics of mind mapping. Please take your time. When you finish, share the outcomes with your partners.

    The five essential characteristics of Mind Mapping:

    The main idea, goal, aim, subject or focus is crystallized in a central image. The main themes radiate from the central image as 'branches'. The branches comprise a key image or key word drawn or printed on its

    associated line. Topics of lesser importance are represented as 'twigs' of the relevant branch.

    Time: 20-30 minutes for self reflection and drawing the map.

    Unlimited time for sharing

  • Resource compiled for: Training Course "Let's Go Viral!, 6-12th November 2014, Malta By Olga Kiriakidou - http://www.salto-youth.net/tools/toy/olga-kiriakidou.2451/ Source: http://www.mindmapping.com/

  • LLeettss GGoo VViirraall TT..CC.. -- Marsaxlokk Malta, 6-12th November 2014 Desiree D'Amato & Olga Kiriakidou -http://www.salto-youth.net/tools/toy/olga-kiriakidou.2451/

    What is a Campaign?

    There are many possible definitions for a campaign and the activity of campaigning. Some of the

    more useful definitions are as follows:

    Campaigning is speaking up, drawing a communitys attention to an important issue, and directing decision-makers towards a solution.

    Campaigning involves putting a problem on the agenda, providing a solution to that problem and building support for action to solve the problem.

    Campaigns can involve many specific, short-term activities to reach a long-term vision of change.

    A campaign is a series of actions directed at changing the policies, positions or programmes of any type of institution.

    Campaigning involves working with other people and organisations to make a difference.

    Campaigning consists of differing strategies aimed at change at the local, provincial, national and/or international levels.

    (Adapted from SARA/AED Advocacy Training Guide, by R. Sharma)

    In summary, a campaign is an effort to bring about some change. It is not one single action, but a

    combination of a number of actions, reports and events put together in a sequenced plan (UNDP,

    Blue Book). A campaign should be big enough to make a difference, but manageable enough to get

    short-term results. It should build the base for future campaigns and actions.

    Types of Campaigns

    There are many different types of campaigns you can run:

    Mobilising and involving people

    Pressurising decision makers

    Informing and educating the public

    Changing behaviour and attitudes

    Persuading people to support something

    Campaigns that build a positive image for an organisation or a brand Many public issue campaigns combine more than one of the above types of campaigns.

    Campaign Strategy

    Campaigns are based on identifying a problem and finding a solution to that problem. Sometimes

    they involve creating the political will for change. Campaigns must be based on the aims of your

    organisation and must have clear goals. A campaign must be well researched and properly planned.

    Each phase and action must have the human and financial resources needed to succeed.

  • LLeettss GGoo VViirraall TT..CC.. -- Marsaxlokk Malta, 6-12th November 2014 Desiree D'Amato & Olga Kiriakidou -http://www.salto-youth.net/tools/toy/olga-kiriakidou.2451/

    Step 1.: Problem analysis - What is the problem or issue?

    Before you can develop a campaign strategy you must do research and analysis that provides you

    with:

    Clear campaign objectives, so that you know exactly what you want to achieve

    A good understanding of your target audience and their concerns, values and interests

    An understanding of the main challenges and tasks that you face in the campaign

    An analysis of your own weaknesses and strengths in terms of meeting these challenges and doing the tasks

    An analysis of the opportunities that you can exploit and the threats that may derail your campaign.

    Step 2.: Goals and Objectives - What are trying to achieve?

    Goals

    A goal is what you want to achieve. It is the end point. To achieve the goal you need to define a series

    of objectives, which include a statement about who needs to act or make a particular change and by

    when. Your campaign should have very clear objectives or goals. You may have long-term objectives

    as well as short-term objectives.

    Objectives

    The goal is the overall long-term aim of the campaign. This is supported by two kinds of objectives

    intermediate and short-term. Intermediate objectives reflect victories that might be accomplished

    midway through the campaign. Short-term objectives are steps required to achieve intermediate

    goals.

    There are three important things to remember when you set an objective:

    An objective should be measurable you should be able to count or measure what you have achieved.

    An objective should have a time-frame or deadline by when will you have achieved it.

    An objective must be realistic and achievable.

    Step 3.: Stakeholders - Who can help you achieve the goal?

    It is important to understand all the various groups of stakeholders those with power, supporters

    and opponents and the dynamics between them.

    Target audiences

    Once you have mapped the stakeholders, you can determine your target audience. Who are the

    people you need to make the changes? Primary targets are the people who have the power to make

    your solution a reality, e.g. political decision-makers. You also need to target secondary targets

    individuals and organisations who do not have direct power to achieve the goal but who are in a

    position to pressurise your primary target into making the changes you desire.

  • LLeettss GGoo VViirraall TT..CC.. -- Marsaxlokk Malta, 6-12th November 2014 Desiree D'Amato & Olga Kiriakidou -http://www.salto-youth.net/tools/toy/olga-kiriakidou.2451/

    Step 4: Message - What do the target audiences need to hear?

    A message is a concise and persuasive statement about your campaign goal that captures what you

    want to achieve, why and how. The message should also include the specific action you would like

    people to take. Every campaign will have a core message, which is called the primary message.

    That message is then tailored to different audiences in supporting messages, depending on what

    they are ready to hear. A simple message has great power.

    These are the key elements of a message:

    Idea This includes what, why, how and what action.

    Consistency Messages are not absorbed overnight. Repetition is vital. Your message must be consistent. Deliver the same message in different ways, using different words and actions so that it does not become boring. Be persistent.

    Length The message should be focused and short.

    Language Use clear, inclusive, powerful language. Use everyday language and no jargon. Avoid technical terms. Use positive rather than negative images.

    Human face Wherever possible, give the issue a human and local face. Make it personal.

    Messenger Use the organisation or person who will be most credible and mobilise the most support.

    Format Consider what is the most effective medium to deliver the message (see Tools below).

    Time and place Consider what timing and place will enhance the credibility / impact of your message?

    when developing your message:

    Keep it simple.

    Determine your primary message.

    Create your supporting messages for each audience.

    Everything must be repeated.

    Stay on the message until the message gains power and influence.

    All actions and activities speak, and they must all speak the same message.

    Combine the emotional and the rational.

    Step 5.: Tactics - How can you get them to hear it?

    Your mobilising strategy should aim to reach the broad public, to get your message to them and to

    mobilise support. Most of your campaign budget and human resources should be spent on this part

    of the campaign. Mobilisation is hard work, and it is tempting to spend more time and money on

    media and less on direct contact and outreach work. Remember that it is easier to change people

    and to get them involved in your campaign if you are interacting and engaging with them directly.

    Your mobilisation strategy depends on the nature and target of your campaign and you should spend

    some time on careful planning. Planning should focus on doing the following:

    Identify where your target audiences are located.

    Decide which outreach methods will be most effective to get to them and then organise activities

    Get key individuals and organisations to back you publicly, for example, local personalities, popular people and leaders of organisations.

    Do not over-talk but organise some activities that will mobilise and involve people.

    Work out the phases of your campaign and when the campaign will peak.

    Guidelines for choosing the most appropriate tactics and tools are as follows:

  • LLeettss GGoo VViirraall TT..CC.. -- Marsaxlokk Malta, 6-12th November 2014 Desiree D'Amato & Olga Kiriakidou -http://www.salto-youth.net/tools/toy/olga-kiriakidou.2451/

    Does the tool suit your goal / objectives?

    Can your organisation handle the tactic?

    Does the tool fit with your values and rules?

    Do you have experience to carry out the tactic?

    Will the tactic be effective for the target group?

    Step 6.: Messenger- Who do they need to hear it from?

    The same message can have differing impacts, depending on who communicates it. Who are the

    most credible messengers for each audience? For some audiences an expert is credible, for others

    an authentic voice moves them and for yet others it is a high profile respected figures support that

    makes the difference. Once you have identified the messenger, you need to identify what you need

    to do to equip them to deliver the message. What information do they need? What skills and back-

    up?

    Step 7.: Resources - What advantages / resources do you have?

    Every campaign requires resources. You need to start by assessing the resources you already have

    and can build on. Some questions to guide your assessment are as follows:

    How many members / volunteers do you have, and how many potential additional people?

    What is your organisations source of power?

    What is your reputation?

    What are your skills?

    What information do you have available?

    What networks exist and how could they be used?

    What indirect resources do you have at your disposal?

    What funds do you have available?

    Step 8: Assessment - How can you assess whether it is working?

    It is important to conduct an assessment of the campaign, both at intervals throughout it, and once

    it is completed. As with any journey, the course needs to be checked along the way. Your strategy

    needs to be evaluated, revisiting each of the questions above to check that you are on the right

    course. Successes and failures need to be analysed to understand what made them work / not work.

    This information is used to learn from your past actions and to make changes to your strategy to

    discard those elements that are not working and / or to strengthen those that are. Assessment at the

    end of the campaign enables you to make a final evaluation and extract lessons for future campaigns.

    Bibliography:

    Adapted from: TC ImageBuilding for Inclusion Groups Budapest 08

    Notes from Making the News: A Guide for Activists and Nonprofits. Eleven Steps to Organizing a

    Media Event By Jason Salzman

  • LLeettss GGoo VViirraall TT..CC.. -- Marsaxlokk Malta, 6-12th November 2014

    Some links you might find interesting!

    61 tools on social media !

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    BITLY (to short URLs)

    Webmaster

    DXO -DIGITAL PHOTOGRAPHER

    Like Alyzer

    VideoScribe

    VIDEOS

    Social Media in Plain English (playlist of many interesting videos)

    Dos and Dont's when using social media (Safety and Protection)