The Cybrarian's Web 2: An A-Z Guide to Free Social Media Tools, Apps, and Other Resources

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Volume 2 of Peltier-Davis's popular guide presents 61 more free tech tools and shows how they can be successfully applied in libraries and information centers. Written for info pros who want to innovate, improve, and create new library services, Volume 2 combines real-world examples with practical insights and out-of-the-box thinking.You'll discover an array of great web resources and mobile apps supporting the latest trends in cloud storage, crowdfunding, ebooks, makerspaces, MOOCs, news aggregation, self-publishing, social bookmarking, video conferencing, visualization, wearable technology, and moreall tailored to the needs of libraries and the communities they serve.If you're looking for expert guidance on using free content, tools, and apps to help your library shine, The Cybrarian's Web and The Cybrarian's Web 2 are for you.

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  • C y b r a r i a n sThe

    w e b 2

  • Cheryl Ann Peltier-DavisForeword by David Lee King

    C y b r a r i a n sThe

    w e b 2An AZ Guide to Free Social MediaTools, Apps, and Other Resources

    Medford, New Jersey

  • First printing

    The Cybrarians Web 2: An AZ Guide to Free Social Media Tools, Apps, and Other Resources

    Copyright 2015 by Cheryl Ann Peltier-Davis

    All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means including information storage and retrieval systems without permission in writing from the publisher, except by a reviewer, who may quote brief passages in a review. Published by Information Today, Inc., 143 Old Marlton Pike, Medford, New Jersey 08055.

    Publishers Note: The author and publisher have taken care in the preparation of this book but make no expressed or implied warranty of any kind and assume no responsibility for errors or omissions. No liability is assumed for incidental or consequential damages in connection with or arising out of the use of the information contained herein.

    Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book and Information Today, Inc. was aware of a trademark claim, the designations have been printed with initial capital letters.

    Library of Congress Cataloging-in-Publication Data

    Peltier-Davis, Cheryl Ann. The cybrarians web 2 : an AZ guide to free social media tools, apps, and other resources / Cheryl Ann Peltier-Davis ; foreword by David Lee King. pages cm Includes bibliographical references and index. ISBN 978-1-57387-512-7 1. Web sitesDirectories. 2. Free computer softwareComputer network resources. 3. Libraries and the Internet. I. Title. ZA4225.P44 2015 025.0422dc23 2015000244

    Printed and bound in the United States of America

    President and CEO: Thomas H. Hogan, Sr.Editor-in-Chief and Publisher: John B. BryansProject Editor: Randall McClureAssociate Editor: Beverly M. MichaelsProduction Manager: Norma J. NeimeisterIndexer: [TO COME]

    Interior Design by Amnet SystemsCover Design by Dana Kruse Stevenson

    infotoday.com

  • To Andre and Antonio

  • vii

    Contents

    Foreword, by David Lee King . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xiAcknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xiiiAbout the Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xvPreface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xviiIntroduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxi

    1. Adobe | Productivity and Creativity Tool . . . . . . . . . . . . . . . . . . . . . . . . 1

    2. Amazon CreateSpace | Self-Publishing Platform . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

    3. Aurasma | Augmented Reality Service . . . . . . . . . . . . . . . . . . . . . . . 12

    4. BrandYourself | Online Reputation Management Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

    5. Camtasia | Screen Recording and Video Editing Software . . . . . 22

    6. Codecademy | Online Education Platform (Programming) . . . . . 27

    7. Coursera | Massive Open Online Courses (MOOCs) Platform . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

    8. Digital Public Library of America | Digital Library . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

    9. Diigo | Social Bookmarking Service . . . . . . . . . . . . . . . . . . . . . . . . . 44

    10. Dropbox | Cloud Storage/File Hosting/ Sharing Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

    11. Ebooks | Ebook Collections and Services . . . . . . . . . . . . . . . . . . . 53

    12 Ebook Readers | Ebook Reading Devices . . . . . . . . . . . . . . . . . . . 62

    13. Evernote | Note-taking Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67

    14. Flipboard | Social News Aggregator . . . . . . . . . . . . . . . . . . . . . . .71

  • viii The Cybrarians Web 2

    15. Google Drive | Cloud Storage/File Hosting/ Sharing Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75

    16. Google Glass | Augmented Reality/ Wearable Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79

    17. Google Hangouts | Video Conferencing Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87

    18. GoToMeeting | Video Conferencing Service . . . . . . . . . . . . . . . . . 92

    19. Hootsuite | Social Media Management Service . . . . . . . . . . . . . . . 98

    20. Infogr.am | Infographics Creator . . . . . . . . . . . . . . . . . . . . . . . . . . . 102

    21. Instagram | Photo and Video Sharing Service . . . . . . . . . . . . . . . 105

    22. Issuu | Digital Publishing Service . . . . . . . . . . . . . . . . . . . . . . . . . . 111

    23. Jumpshare | Cloud Storage/File Hosting/ Sharing Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115

    24. Kaywa | QR Code Scanner and Generator . . . . . . . . . . . . . . . . . . 119

    25. Kickstarter | Crowdfunding Platform . . . . . . . . . . . . . . . . . . . . . . . 123

    26. Learnist | Digital Learning Board . . . . . . . . . . . . . . . . . . . . . . . . . . . 129

    27. LiveBinders | Social Bookmarking Service . . . . . . . . . . . . . . . . . . 134

    28. Makerspaces | DIY Collaborative Workspaces . . . . . . . . . . . . . . 138

    29. Mendeley | Reference Management and Collaboration Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146

    30. Microsoft Office Online | Productivity Tool . . . . . . . . . . . . . . . . . . 152

    31. Mobile Apps for Libraries | Mobile Applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 156

    32. Netvibes | Social Media Management Service . . . . . . . . . . . . . . . 164

    33. OneDrive | Cloud Storage/File Hosting/ Sharing Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 169

  • Contents ix

    34. Paper.li | Social News Aggregator . . . . . . . . . . . . . . . . . . . . . . . . . 173

    35. Pinterest | Social Bookmarking Service . . . . . . . . . . . . . . . . . . . . 179

    36. Poll Everywhere | Audience Response/ Polling Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 184

    37. Popplet | Visualization Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 188

    38. Project Gutenberg Self-Publishing Press | Self-Publishing Platform . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 193

    39. Quick Response (QR) Codes | Barcode Scanning and Generator Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 198

    40. Readability | Web and Mobile Reading Application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203

    41. Scoop.it | Social News Aggregator . . . . . . . . . . . . . . . . . . . . . . . . . 207

    42. Scribd | Digital Library/Self-Publishing Platform . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 212

    43. Smashwords | Digital Library/Self-Publishing Platform . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 219

    44. Snapchat | Photo and Video Sharing Service . . . . . . . . . . . . . . . 226

    45. Storify | Social News Aggregator . . . . . . . . . . . . . . . . . . . . . . . . 231

    46. TED (Technology, Entertainment, Design) | Global Conference/Idea Sharing Platform . . . . . . . . . . . . . . . . . 235

    47. Text 2 Mind Map | Visualization Service . . . . . . . . . . . . . . . . . . . . 241

    48. TodaysMeet | Microblogging Service . . . . . . . . . . . . . . . . . . . . . . . 245

    49. Tumblr | Microblogging/Social Networking Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 249

    50. TweetDeck | Social Media Management Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 255

    51. Udutu | Course Management System . . . . . . . . . . . . . . . . . . . . . . . 259

  • x The Cybrarians Web 2

    52. Unglue.it | Crowdfunding Platform . . . . . . . . . . . . . . . . . . . . . . . . . 263

    53. Vine | Video Sharing Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 269

    54. Voki | Avatar Creation Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273

    55. Wattpad | Social Networking Service . . . . . . . . . . . . . . . . . . . . . . . 277

    56. Weebly | Web Hosting Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 281

    57. WhatsApp | Instant Messaging Service . . . . . . . . . . . . . . . . . . . . . 285

    58. Wikispaces | Wiki Hosting Service . . . . . . . . . . . . . . . . . . . . . . . . . 290

    59. XPRIZE | Philanthropic Competition . . . . . . . . . . . . . . . . . . . . . . . . 295

    60. Yammer | Social Networking Service . . . . . . . . . . . . . . . . . . . . . . . 300

    61. Zinio | Digital Publishing Service . . . . . . . . . . . . . . . . . . . . . . . . . . . 304

    Appendix I: Tips and Teaching Tools for Keeping Up-To-Date with Emerging Technologies and New Resources . . . . . . . . . . . . . 309

    Appendix II: Social Media Tools, Apps, and Other Resources Brief Summaries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 313

    Appendix III: Referenced Websites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 319

    Appendix IV: Tools by Type of Service . . . . . . . . . . . . . . . . . . . . . . . . . . 333

    Appendix V: Tools Availability by Mobile Device . . . . . . . . . . . . . . . . . 339

    About the Author . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 345

    Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 347

  • xi

    Foreword

    Last autumn, Cheryl Ann Peltier-Davis asked me if Id be interested in writing the foreword to her new book. When she told me what it would be about, I jumped at the chance.

    Why? Because The Cybrarians Web 2 is a really useful, at-your-fingertips resource covering some cool online tools, apps, services, and resources.

    Lets say you are a new librarian (or youre not so new, but the web is stilllets be honest hereslightly foreign to you at times). Your supervisor suddenly gives you a small project; maybe your assignment is to research social news aggregators. Now, you know next to nothing about social news aggregatorsin fact, you actually havent heard the term social news aggregators beforeyou just know the supervisor wants you to find something to help her track local and national news on her iPad.

    Okay, then. What do you do next? If youre like most of the modern world with easy access to the web, your next stop is your best friend (or should I say frenemy) Google. You sit down and start randomly typing in search strings. Youll probably search for things like:

    Online news alerts

    iPad news apps

    iPad news trackers

    Hopefully, youll find some potentially interesting articles to skim through, and perhaps some articles will be from iPad app blogs or computer tech sites like Macworld and PC Magazine.

    Eventually, you will find something that points you in the right direction because you are a good librarian. Youll complete the projectafter lots of searching, reading, skimming, and possibly playing around with random iPad apps. But guess what? Theres an easier way: You can keep The Cybrarians Web 2 on your deskand in your library, right? (Buy two copies!) Just picking this handy book up, you can find information on four social news aggregators in the space of a minute.

  • xii The Cybrarians Web 2

    Each of these social news aggregators has a chapter devoted to it. Coverage includes an overview and description of the tool or service along with useful features and current trends.

    It gets even better. After the overview comes a How Cybrarians Can Use this Resource section, detailing how the resource fits into a librarians arsenal of tools.

    Wow.And thats just the four tools focused on social news aggregation.

    The Cybrarians Web 2 provides an in-depth look at 61 tools, apps, and resources. Im a huge geek whos very familiar with the modern web, and Im familiar with about 40 of them. The Cybrarians Web 2 is as current as it is useful.

    Thats actually why Cheryl wrote the book. To help you and me. Her goal is to assist the library community in the discoverability and use of these resources. While her first volume of The Cybrarians Web (2012) focused on tools that many of us now know, like Facebook, Twitter, and WordPress, this second installment focuses on some lesser-known but still extremely useful tools that can help librarians in the workplace and beyond.

    I have to say, I now have some homework to do. I need to check out most of the nifty tools Cheryl covers that I havent yet discoveredlike Aurasma, an augmented reality service; BrandYourself, an online brand reputation service; and Popplet, a visualization tool.

    Who knew all these tools were out there? Cheryl Ann Peltier-Davis, thats who. So join me, and lets read on and learn.

    David Lee Kingdavidleeking.com

  • xiii

    Acknowledgments

    This second volume would not have been possible without the support and assistance of my cybrarian friends and colleagues. My inspiration is drawn from your dedication and commitment to adopt and use leading-edge tools that sustain libraries for present and future generations. I am also inspired by the developers of the resources covered in this book, whose timely innovations provide the groundwork required for the extensive research that went into writing this work.

    I want to thank the reviewers who posted insightful evaluations and comments on the first volume and the many requests for work on a second iteration. Thanks also to David Lee King for his advice and willingness to write the Foreword for The Cybrarians Web 2. I extend my gratitude and acknowledge the very thorough review of the first draft of this manuscript by my colleague and friend Arlene Batson-George, who voluntarily took time out from her busy schedule to meticulously go through each chapter.

    Thanks to Randall McClure, editor extraordinaire, who brought extensive knowledge, extreme patience, and generous support to the project. I also wish to thank John B. Bryans, Editor-in-Chief and Publisher at Information Today Books, for his ongoing encouragement and enthusiasm for my work.

    Lastly, thanks to my two sons, Andre and Antonio, and source of inspiration Antonio Caraballo, for their support and understanding during the long hours I spent in researching and writing this book. I could not have accomplished this task without your help, and I hope it inspires you to follow your dreams, to believe that nothing is impossible, and perhaps to one day write on a subject about which you are passionate.

  • xv

    About the Websitewww.cybrariansweb.com

    In attempting to provide a useful annotated listing of internet resources, one of this authors challenges has been to ensure that the descriptions and strategies keep pace with the technologies themselves. To that end, I have created a companion website rich with web links to (and updates for) the 61 resources covered in the book, along with reviews of new resources, a link to my personal blog, and space for reader comments and recommendations.

    Cybrariansweb.com is designed to help keep you current with developments in this highly dynamic and fast-moving information network we call the web. Please let me know what I can do to make it even better.

    DisclaimerNeither the publisher nor the author make any claim as to the results that may be obtained through the use of this website or of any of the resources it references or links to. Neither the publisher nor the author will be held liable for any results, or lack thereof, obtained by the use of this site or any of its links; for any third-party charges; or for any hardware, software, or other problems that may occur as the result of using it. This website is subject to change or discontinuation without notice at the discretion of the publisher and the author.

    BeverlySticky NoteMarked set by Beverly

  • xvii

    Preface

    My intrigue with freely accessible resources on the web grew out of an insatiable fascination with tracking global trends in what I fondly refer to as the Free Content Online (FCO) numbers game. This time-consuming and sometimes arduous task is as intriguing as it sounds, as daily compilations of statistical data reveal the explosion of digital information online and the ease and speed at which this information is created, searched, and shared. For example, in 2012 Google indexed an estimated 50 billion webpages. Within the span of two years, this number increased to 67 billion pages, and, as any researcher who is willing to delve deeper into the numbers will discover, the majority of this content is freely accessible.

    One can easily look at this statistical data, add the expansive range of freely available social media toolsblogs, wikis, social networks, and podcastsand readily confirm one fact: there is limitless availability and access to free eresources for the typical searcher in this networked and interactive information environment. Unfortunately, this seemingly easy access to free econtent does not necessarily enhance the discoverability of these resources on the web.

    The Cybrarians Web 2 is my attempt to assist the library community in the discovery and use of these resources. It is not a work published in isolation; rather, it reflects a growing consensusreplicated in journal articles, books, conference papers, and reportsthat we are entering an era when free resources are viewed as just as viable and valuable as commercial content. Within the pages of The Cybrarians Web 2, there is also implicit acknowledgement that libraries and other organizations are still operating within a challenging economic environment where budget concerns mandate a proactive approach in re-evaluating existing acquisition and collection development policies and combining this with efforts aimed at augmenting and enriching costly subscription collections with high-quality, free eresources.

    Similar in purpose, organization, and content to the first volume, The Cybrarians Web 2 provides in-depth summaries and analysis of free resources on the web, focusing on the practical application

    BeverlyInserted Text,

  • xviii The Cybrarians Web 2

    and implementation of these resources in libraries and other work environments. Since the first volume was published, the rapid rate at which new social media tools, apps, and other resources have been developed and the use of these tools by libraries to market programs and services has mandated a slight change in the coverage of topics in this book.

    While the first volume was written as a starter guide to social media tools, catering mainly to the needs of an audience with limited technological knowledge (for example, brief overviews and library use of popular tools such as Blogger, Delicious, Facebook, Twitter, Wikipedia and YouTube), The Cybrarians Web 2 focuses on lesser-known tools, along with trending concepts successfully implemented by libraries. Another major divergence, which will be immediately discernible to readers as they browse the table of contents, is the extensive coverage given to ebooks, ebook collections and services, and ebook reading devices. Given the popularity and widespread usage of this econtent within libraries and other communities, and the subsequent legal wranglings between libraries and publishers, it would be a disservice to the profession to not record the availability and accessibility of this group of unique resources.

    The Cybrarians Web 2 also focuses on innovative concepts and trends that are rapidly being mashed up and adopted in the library world. Readers will learn about these in succinct chapters that cover topics such as self-publishing, cloud storage and hosting, crowdfunding, mobile applications (apps), makerspaces, massive open online courses (MOOCs), social news aggregators, social media management services and visualization tools. Readers are also introduced to wearable technology in the form of Google Glass. Its inclusion as a separate chapter is not reflective of the products popularity (sold out in one day), availability (exclusive availability initially to Glass Explorers only), and affordability to the average consumer ($1500 per headset), but is born of the necessity to sensitize the library community to the important issues it raises regarding patrons data privacy, security, and safety and the critical role of librarians in advocating for our patrons rights. Advocacy played a major role in Googles decision to halt the development and discontinue sales of the current version of Glass through its Explorer program and streamline efforts at working on a new and improved version.

  • Preface xix

    Given the dynamic nature of most eresources on the web and the need to constantly monitor and update these resources, a companion website provides links to all the resources covered in this book. In hindsight, the launch of this companion website, which coincided with the publishing of the first volume, has proven to be a blessing in disguise, as it has provided an online forum for discussion and documentation of sites that have changed ownership, undergone radical alterations, or are now defunct.

    I hope that this book, like its predecessor, continues to serve a wide cross section of readers in multiple communities supporting productivity, collegial collaboration, and self-development, and that readers discover its usefulness as a guide and learning tool to innovate, improve, and add value to library services in the digital age.

    Cheryl Ann Peltier-DavisReadLearnExperimentShare

  • xxi

    Introduction

    In 2004, the term Web 2.0 was coined at the OReilly Media Web 2.0 conference. At the time, the term was considered revolutionary in identifying and giving credence to a second generation of web-based servicessocial networking sites, wikis, communication tools, and folksonomiesthat emphasize online collaboration and sharing among their users. Now, some eleven years later, in an era dominated by mobile technologies that continue to transform the human enterprise in all sectors, there has been a notable shift in discussions on the continuing relevance of Web 2.0 technologies. Some writers have gone so far as to ask the provocative questions: Is Web 2.0 dying?1 and Is Web 2.0 becoming more and more a void (and an avoided) term?2 These questions have sparked a worthy debate, with proponents on both sides of the argument presenting convincing views.

    Protagonists assert that Web 2.0 has indeed lost its mantle as the most important internet paradigm3 and that momentum has shifted to the mobile revolution, justifying this assessment by citing the purchases by social media giant Facebook of the wholly mobile (that is, not web-based) photo-sharing app Instagram for $1 billion in April 2012 and the WhatsApp instant messaging service for $19 billion ($22 billion according to some sources) in February 2014. These investments have been widely viewed as an attempt by Facebook to make itself more relevant in a world that seems to be rapidly shifting away from Web 2.0, into a new world characterized as the Age of Mobility.4

    Current data certainly seems to support such a mobile shift, as the majority of consumers are now spending more time in their mobile applications than they do browsing the web.5 The Pew Research Center reports that 91 percent of American adults own cell phones and use their devices for much more than phone calls. Popular activities include texting, accessing the internet, sending and receiving mail, downloading apps, listening to music, and getting directions, recommendations, and other location-based information.6

  • xxii The Cybrarians Web 2

    Views supporting the sustainability and survival of Web 2.0 technologies and the development of the requisite symbiotic relationship in a mobile-driven environment can best be encapsulated in the following statement: Web 2.0 is not really deadbut it is certainly in its twilight years.7 It is safe to say that almost every website you visit on a computer or mobile device has some embedded component of Web 2.0 technology. Web 2.0 survival can be attributed in part to a dedicated base of users and their compulsive need to connect, communicate, and collaborate with family, friends, colleagues and communities, to find information, to be entertained, and to create content on their desktops and mobile devices.

    This seemingly obsessive behavior has secured the longevity and profitability of established social networking sites such as Facebook (1.39 billion users), YouTube (1 billion users), Twitter (288 million users), and LinkedIn (332 million users), along with newer platforms such as Pinterest (70 million users), Instagram (300 million users), and Tumblr (420 million users).8 This push towards online connectivity, communication, and consumer feedback has also ensured that embedded Web 2.0 technologies are now commonplace components in high-volume everyday sites managed by online media outlets.

    The fact that Web 2.0 technologies are alive and well is also evidenced in a 2013 Pew report that finds 72 percent of online adults use social networking sites. Further solidifying the enduring nature of this phenomenon, the Pew researchers report that one of the more striking manifestations regarding the social networking population has been the steady growth in senior citizen users, whose numbers have tripled on social networking sites over the past four years. According to Pew researchers, 43 percent of internet users over age 65 used social networking sites in 2013, up from 13 percent in 2009.9

    Given these realities, it is not surprising that the benefits of Web 2.0 technologies, which allow us to easily create, contribute, communicate, and collaborate with each other in new and exciting ways, are still being touted and experimented within the library world and allied communities. According to the authors of Libraries at the Epicenter of the Digital Disruption, 87 percent of respondents indicated that their libraries are using or offering social media experiences in one form or another and more than half of those surveyed are using social networking services as part of their outreach to patrons and constituencies.10

    Dell 2Sticky NoteMarked set by Dell 2

    Dell 2Sticky NoteMarked set by Dell 2

  • Introduction xxiii

    For this author, it seems clear that Web 2.0 technologies continue to provide the technological foundation required to develop social media tools on web-based and mobile platforms. As readers will discover in the chapters to follow, many of these tools and apps remain freely available online and have been successfully integrated into existing library services and other work environments.

    Integrating Social Media Tools and Other Free Online Resources into Library ServicesBenefits and ChallengesIn the first volume of The Cybrarians Web, I offered a list of immediate benefits for libraries using free Web 2.0 tools and other online resources.11 These benefits included delivering value-added services to tech-savvy clients, expanding and enhancing library collections during an economic recession, building alliances with patrons, improving communications with staff, democratizing the web, and surviving in a technologically competitive landscape. While these benefits are still relevant and can be used to argue for the continued implementation of these resources, there is now additional research findings to support active implementation and use of free online content. Two noteworthy reports are the Taylor and Francis white paper Facilitating Access to Free Online Resources: Challenges and Opportunities for the Library Community, which explores the issues relating to free online content discoverability from the perspective of librarians,12 and a recent IFLA Trend Report that identifies five high-level trends affecting the role and identity of libraries.13

    Two key findings from Taylor and Francis support the adoption and integration of free online content into existing library services:

    Librarians and faculty alike agree that free online resources add value to the research process

    The vast majority of librarians believe that free online content is likely to become at least as important as subscription content in the future

    Taylor and Francis also highlight inherent challenges encountered by librarians in identifying, selecting, cataloging, and providing timely

  • xxiv The Cybrarians Web 2

    access to this growing volume of free eresources. The value of this research to the library community lies in the areas delineated for improvement and innovation that facilitate the continuing access to free resources. Best practices include the following:

    Improving methods of providing permanent access and reliable archiving for free content

    Comprehensive indexing of quality free resources by discovery systems

    Developing trusted repositories linking to free content

    Improving user interfaces for accessing library-surfaced content

    Developing metrics for evaluating the impact of subscription and free content on institutional performance

    The added observation within the IFLA Trend Report that the global information economy will be transformed by new technologies is particularly instructive to libraries and allied information centers. Implicit in this particular trend is an underlying call to arms for librarians and other information professionals to advocate for and become more adept at providing information literacy skills such as basic reading and competence with digital tools for their patrons, as people who lack these skills will face barriers to inclusion within this [new technologies era] and in a growing range of [other] areas.14

    Mounting evidence points to immediate benefits from integrating free or inexpensive econtent into existing services along with the push toward developing more consumer-oriented products. To this end, many libraries may choose to hasten the process of early adoption and implementation. It is important to note that when implementing any new product or service, a period of critical evaluation and review of factors such as current needs, communities to be served, and product effectiveness, combined with intense consultation of staff, clients, and vendors, is required. Developing an effective social media plan or strategy, with delineated objectives, target audiences, resources, training models, content curation tools, technical support, maintenance, and feedback strategies must also be incorporated into the planning process.15 Only when these preliminary steps have been taken can a successful program or product be developed.

  • Introduction xxv

    This book was written to jumpstart your research and implementation process. It can be used as a planning guide initially, then as a reference that supports the continual integration of social media tools and other free online resources into library services.

    How The Book Is OrganizedThe Cybrarians Web 2 shares the same goals as the first volume: to offer an environmental scan of available eresources and to methodically identify, select, and evaluate tools that information professionals can effectively introduce and integrate into their workspaces, communities, and even their personal lives.

    Each resource covered in the ensuing chapters falls into one of several broad categories:

    Archiving/Note-taking tools

    Augmented reality services/Wearable technology

    Avatar creation services

    Barcode scanning and generator software

    Cloud storage/File hosting and sharing services

    Course management systems

    Crowdfunding platforms

    Digital libraries

    Digital publishing services

    Digital/Online learning services

    DIY collaborative workspaces

    Ebook collections and services

    Ebook reading devices

    Infographic creators

    Massive Open Online Courses (MOOCs)

    Microblogging/Instant messaging services

    Mobile applications (apps)

  • xxvi The Cybrarians Web 2

    Online reputation management services

    Photo and video sharing services

    Polling services

    Productivity tools

    Reference management services

    Self-publishing platforms

    Social bookmarking services

    Social media management services

    Social networking services

    Social news aggregators

    Video/global conferencing services

    Video sharing services

    Visualization services

    Web and mobile reading applications

    Web/wiki hosting services

    The resources are arranged alphabetically to enhance readability and access. Two new appendices in this volumetools by type of service and by mobile device availabilityare designed to help readers easily find appropriate resources within these categories.

    Each chapter is independent, enabling readers to jump immediately to those resources that most interest them. Resource information is organized as follows:

    Name of the resource

    Category (type of application)

    Static uniform resource locator (URL)

    Origin and development

    Features, functionality, design, and usability

    Suggestions for use by the library community

    Fun factoids or interesting snippets of information on the resource (FYI)

  • Introduction xxvii

    Cybrarians16 will not want to miss the section in each chapter entitled, How Cybrarians Can Use This Resource. Here, I offer suggestions for use of a given resource in the work environment and provide examples of innovative library implementations. This section is valuable for anyone wishing to observe social media tools and apps at work in libraries. For library administrators, these examples will provide supporting evidence of the benefits of using tech tools to showcase innovative services and enhance the librarys online presence.

    I conclude the book with five appendices. Appendix I presents tips and teaching tools for cybrarians. Appendix II provides very brief summaries of all the covered resources. Appendix III is a list of referenced websites, and, as previously noted, Appendices IV and V list resources by type of service and by mobile device support, respectively.

    Criteria Used in Resource SelectionNearly all of the resources included in the book are free for cybrarians to use. Some have a minimal subscription fee attached to them, and this cost is disclosed to readers (though needless to say all pricing information is subject to change). Resources were selected based on independent review and analysis, with the following considerations weighing heavily in my decision-making process:

    Is the resource useful to librarians and information professionals? Can it add immediate value to current services provided? Can it be easily implemented by less tech-savvy users? Is it organized for ease of use?

    Is the resource well known and established? For example, is there constant chatter and buzz in blogs, eforums, and other discussion groups about its reputation?

    Does the resource suggest longevity as evidenced by the time since it was created and its current iteration?

    Has the resource received positive reviews from users?

    Is there evidence of free technical support?

    Is the resource supported on multiple platforms and on mobile devices?

    BeverlyCross-Out

  • xxviii The Cybrarians Web 2

    Final CommentAs you navigate, explore, and gain a foothold in the ever expanding digital landscape, I hope The Cybrarians Web 2 will help you discover and experiment with free eresources and harvest all things innovative in order to develop information products and services that meet your and your clients needs. As I have discovered since publishing the first volume, keeping up with eresources can be daunting, as new tools are continually being launched in a dynamic environment dominated by user-generated digital content. I urge you to assist in the task of identifying important resources for the cybrarian community by contributing to the books companion website at cybrariansweb.com.

    Notes 1. Ryan Alexander Hunt, DIGIWRIMO Day 7Is Web 2.0 Dead? Or Can it

    Even Die, IVRYTWR (blog), November 9, 2012, www.ivrytwr.com/2012/11/29/

    digiwrimo-day-7-is-web-2-0-dead-or-can-it-even-die.

    2. Robin Wauters, The Death of Web 2.0, TechCrunch (blog), February 14, 2009,

    www.techcrunch.com/2009/02/14/the-death-of-web-20.

    3. Hamish McKenzie, Web 2.0 Is Over, All Hail the Age of Mobile, Pandodaily (blog),

    April 27, 2012, www.pando.com/2012/04/27/web-2-0-is-over-all-hail-the-age-of-

    mobile.

    4. Ryan Alexander Hunt. Is Web 2.0 Dead? Or Can it Even Die.

    5. Charles Newark-French, Mobile App Usage Further Dominates Web, Spurred

    by Facebook, Flurry Insights (blog), January 9, 2012, www.flurry.com/bid/80241/

    Mobile-App-Usage-Further-Dominates-Web-Spurred-by-Facebook.

    6. Maeve Duggan, Cell Phone Activities 2013, Pew Research Internet Project, accessed

    January 16, 2014, www.pewinternet.org/2013/09/19/cell-phone-activities-2013.

    7. Hamish McKenzie, Web 2.0 Is Over, All Hail the Age of Mobile.

    8. Figures based on December 2014 monthly active users statistics.

    9. Joanna Brenner and Aaron Smith, 72 percent of Online Adults are Social

    Networking Site Users, Pew Research Internet Project, accessed January 16, 2014,

    www.pewinternet.org/2013/08/05/72-of-online-adults-are-social-networking-site-

    users.

    10. Joseph McKendrick, Libraries: At the Epicenter of the Digital Disruption:

    The Library Resource Guide Benchmark Study on 2013/14 Library Spending

    Plans, accessed January 21, 2014, www.comminfo.rutgers.edu/~tefko/Courses/

    e553/Readings/Libraries-At-the-Epicenter-of-the-Digital-DisruptionThe-Library-

    Resource-Guide-Benchmark-Study-on-2013-2014-Library-Spending-Plans.pdf.

    11. Cheryl Ann Peltier-Davis, The Cybrarians Web: An AZ Guide to 101 Free Web

    2.0 Tools and Other Resources (Medford, New Jersey: Information Today, 2012),

    xxixxv.

  • Introduction xxix

    12. Facilitating Access to Free Online Resources: Challenges and Opportunities

    for the Library Community: A White Paper from Taylor & Francis, May 2013,

    Taylor & Francis, accessed January 16, 2014, www.tandf.co.uk/libsite/pdf/

    TF-whitepaper-free-resources.pdf.

    13. Riding the Waves or Caught in the Tide? Insights from the IFLA Trend Report,

    IFLA, accessed January 21, 2014, http://trends.ifla.org/insights-document.

    14. Ibid.

    15. Getting Started with Social Media: A Guide for Nonprofit Organizations and

    Government Agencies, University of Illinois at Urbana-ChampaignUniversity

    Library, accessed January 16, 2014, www.uiuc.libguides.com/social-media-for-

    nonprofits.

    16. Cybrarian is a shortened form of cyberlibrarian, coined from the terms cyberspace

    and librarian, to refer to a librarian whose work routinely involves information

    retrieval and dissemination via the internet and the use of other online resources.

    This definition is taken from the ODLIS Online Dictionary for Library and

    Information Science (www.abc-clio.com/ODLIS/searchODLIS.aspx).

  • 1

    1

    AdobeProductivity and Creativity Tool

    www.adobe.com

    OverviewAdobe Systems Incorporated is one of the leading computer software companies in the world. Established in 1982, the company has its main headquarters in San Jose, California, with major development operations based in Canada, Germany, India, Romania, Switzerland, and China. Historically focused on the development of multimedia and creativity software products, Adobe has tailored its recent software offerings to reflect changing user needs and an expanding and highly competitive computer software industry.

    Adobe is best known to consumers for its free flagship products including the Portable Document Format (PDF), long regarded as the international standard and common medium for exchanging electronic documents, and the Adobe Reader software that allows users to view, print, and annotate PDF documents.

    As a for-profit corporation, Adobe offers the majority of its standalone packages and suites to individuals, enterprises, and educational institu-tions at subscription costs. Productivity and creative software in this category include Acrobat (PDF creator, editor, and converter), Captivate (HTML5-based elearning), Connect (web conferencing), Dreamweaver (website and mobile app design), Illustrator (vector graphics and illus-tration), InDesign (page design, layout, and publishing) and Photoshop (image editing and compositing). All of these proprietary products are available for an evaluation or trial period of 30 days.

    In addition to Adobe Reader, the company offers other freeware products (Adobe Digital Editions, Adobe Flash Player, and Adobe Air) at no cost. These can be downloaded and used as productivity tools in the office and home environment.

  • 2 The Cybrarians Web 2

    Adobe Readerfree software (www.adobe.com/products/reader.edu.html)FeaturesAdobe Reader is recognized as the global standard software for viewing, annotating, esigning, printing, and sharing PDF documents. Its popu-larity as a PDF file viewer is based on its versatility in opening and inter-acting with all types of PDF content, including forms and multimedia. The Adobe Reader app for mobile devices (iPads, iPhones, iPod Touch, and Android), available for download from Apple iTunes and Google Play, allows on-the-go access to PDF files.

    Adobe Digital Editionsfree software (www.adobe.com/products/digital-editions/download.html)FeaturesAdobe Digital Editions software is a recent offering from Adobe to support the explosion of ebooks in the publishing industry and the subsequent increase in ebook readership. Designed exclusively to enable users to manage ebooks and other digital collections, this tool allows readers to download, view, and read ebooks (purchased or borrowed from local libraries) both on and offline. Other features include the ability to transfer copyrighted ebooks from a personal computer to other devices (including USB connected ereaders), sort and organize ebook collections, change page layout, orientation, and font size, access an online dictionary, print pages, annotate text, and integrate voice reading software. Adobe Digital Editions supports industry standard ebook formats PDF/A and EPUB.

    Adobe Flash Playerfree software (www.adobe.com/products/flashplayer.html) and Adobe AIR (www.adobe.com/products/air.html)Features

    Adobe Flash Player is a multiplatform client runtime that web users must download and install in order to view and

  • Adobe 3

    interact with SWF content, Adobes Flash proprietary file format used for displaying animated vector graphics on the web. Commonly referred to as Flash, this piece of software is widely considered the standard for delivering high-impact rich web content and an engaging end-user experience. To support users in the growing multilingual web community, the Mobile and Tablet Development Center (www.adobe .com/devnet/devices.edu.html) provides resources in multiple languages for building new applications and content for mobile devices.

    Adobe AIR is a cross-platform runtime that provides users with access to familiar tools within the Adobe suite (Dreamweaver, Flash Builder, Flash Catalyst, and Flash Professional) or any other text editor to build and deploy applications (apps), games, and videos for desktops and mobile devices. The Adobe AIR Developer Center (www .adobe.com/devnet/air.edu.html) provides user support to developers through online tutorials covering core skills, free access to manuals and other reference documents, regularly updated blog postings on new features, and an online gallery for showcasing new games built with Flash technology.

    Adobe Creative Cloudfree 30-day trial (www.adobe.com/downloads.html)Features

    All of the desktop applications in the Adobe Creative Cloud suite are eligible for a free 30-day trial (http://creative.adobe.com/join/starter). The Creative Cloud trial includes 2 gigabytes (GB) of cloud storage and limited access to services. After completion of these free trials, clients are offered access to the full suite including more cloud storage at discounted subscription rates. Trials are available for individuals, businesses, and educators.

    Creative Cloud provides one-stop access to the Adobe suite of tools and services for working with digital photography, creating audio and video, gaming, designing graphics,

  • 4 The Cybrarians Web 2

    In addition to its consumer products, Adobe offers free productivity tools for download and use in the office environment.

  • Adobe 5

    developing apps, and publishing on the web. The flexibility of cloud computing enables users to download and install new applications, receive alerts when new features and updates are available, seamlessly share files, collaborate online, save user settings, and sync files across multiple devices.

    Adobe Connectfree 30-day trial (www.adobe.com/products/adobeconnect/ buying-guide.html)FeaturesConnect is Adobes enterprise web conferencing platform for hosting online meetings, elearning, webinars, and virtual conferences. Features include integrated audio and video conferencing functions, unlimited webcam streams, real-time collaboration tools, customized URLs, com-pany branding, and pod creation. Connection is enabled virtually for mobile devices (iOS, Android, and BlackBerry) and on desktops. The trial version is available for organizing events with a maximum number of 25 attendees.

    Acrobat XI Profree 30-day trial (www.adobe.com/products/acrobatpro .html?promoid=KATIV)FeaturesDescribed by Adobe as the complete PDF solution for working in the office and on the go, Adobe Acrobat XI Pro is a PDF converter packed with tools to increase productivity. Pro users can create, edit, delete, and combine PDF files, create online forms, and convert PDF files to Microsoft Office formats. The trial version is fully functional, offering all features of the subscription product.

    How Cybrarians Can Use This ResourcePromote Access to a Suite of Online Productivity and Creativity ToolsFaced with budget cuts in an economically frugal climate, many library administrators are tasked with reassessing existing services and

  • 6 The Cybrarians Web 2

    collections and are becoming more adept at deploying scarce resources. When considering new software to support creative and productive staff efforts, administrators can take advantage of Adobes free trial versions to evaluate products before purchase. This strategy guarantees that the product is tested and compared with similar proprietary soft-ware currently available and ensures that budget allocations are wisely spent on products best suited to the communities served.

    Offering Library Workshops on Using Adobe ProductsAdobe Digital Editions, Adobe Reader, Adobe Flash Player, and Adobe Air are indispensable software for the office and home environments and can be promoted as free productivity tools to patrons during library workshops. Teaching patrons how to use Adobe Digital Editions (Adobes free ereading application) to download econtent (ebooks and audiobooks) from the librarys online catalog or vendor-supported platforms such as 3M Cloud Library or OverDrive to their desktops, laptops, and mobile devices is necessary if administrators wish to sup-port continued budgetary allocations for purchasing costly ecollections. Cybrarians can model and adopt the strategies and best practices of the following libraries to introduce this ereading application to library patrons and promote its use.

    The Yolo County Library system in California regularly hosts programs to promote new services to surrounding communities. For example, the Mary L. Stephens Branch (Davis, California) organized workshops on digital media downloading to market the librarys collection of OverDrive ebooks and audiobooks to patrons with mobile devices.1

    The Bedford Free Public Library (Bedford, Massachusetts) developed a comprehensive guide for patrons on Using Library ebooks with Adobe Digital Editions (www .bedfordlibrary.net/pdf_files/ade.pdf).

    For libraries using OverDrive as an ebook vendor, OverDrives Help Center (http://help.overdrive.com/customer/portal/topics/632802-adobe-digital-editions/articles) provides valuable tips on installing, navigating, and troubleshooting within Adobe Digital Editions.

  • Adobe 7

    FYI

    Adobe Labs (www.labs.adobe.com) are incubators for innovators and developers to experiment with and evaluate Adobes prerelease software, emerging technologies, and code samples, as well as to assist in preparing technical documentation and tutorials.

    Note1. Digital Media Download Workshops at Library, The Davis Enterprise, January

    7, 2014, accessed January 24, 2014, www.davisenterprise.com/local-news/digital-

    media-download-workshops-at-library.

    Adobe Labs (www.labs.adobe.com) are incubators for innovators and developers to experiment with and evaluate Adobes prerelease software, emerging technologies, and code samples, as well as to assist in preparing technical documentation and tutorials.

    FYI

  • 345

    About the Author

    Cheryl Ann Peltier-Davis is Digital Initiatives, Cataloguing and Metadata Services Librarian at the Alma Jordan Library at the University of the West Indies, St. Augustine, Trinidad and Tobago. She is the author of several refereed journal articles on public and national libraries in the Caribbean and in 2007 served as co-editor of the book Caribbean Libraries in the 21st Century: Changes, Challenges, and Choices (Information Today, Inc.), which received the Association of Caribbean University, Research and Institutional Libraries (ACURIL) Award for Excellence in Research and

    Publication. She is also the author of the blog Caribbean Connector (caribbean-connector.blogspot.com) created to connect Caribbean librarians and serve as a clearinghouse to deliver information directly to their desktops.

    Cheryl has given conference presentations on a diverse array of library-related topics including Web 2.0 and libraries, core competen-cies for librarians, digitizing library collections, information manage-ment, and Caribbean public libraries. A member of both the American Library Association (ALA) and ACURIL, her continuing interest in emerging technologies has led to the publication of two volumes of The Cybrarians Web.

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